- Every shop has a different image to convey and different products to sell. Each aspect of a shop should be carefully designed with its clientele in mind.
- Shops also carry their own identity. Lighting supports a shop in its identity, shows off the shop’s merchandise to its best advantage, serving as a true magnet, drawing customers into the shop and persuading them to buy.
![CDM-T -- Range of compact discharge lamps with a stable colour over lifetime and a sparkling light](https://www.archinomy.com/wp-content/uploads/case-studies/2011/compact-discharge-lamps.png)
![Low-voltage halogen burner optically positioned in a glass reflector with and without front glass](https://www.archinomy.com/wp-content/uploads/case-studies/2011/low-voltage-halogen-burner-in-glass-reflector.png)
- Lighting offers many ways to attract customers, inspire them to enter the shop, provide visual comfort and draw them towards the products
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