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Roca, World’s No.1 Sanitaryware brand has kicked off the 3rd edition of the Roca International Design Contest called “Jumpthegap” on September 18th at the Waterdrop Stand in London.

“Jumpthegap is addressed to designers offering their visions of conceptually innovative bathroom products and solutions: new products, new spaces, or new uses and functions.

The goal of this Contest is to improve our brand awareness, positioning and values among our future key stakeholders, by making the best-in-class. The contest is open to young product or interior designers and architects, as well as product design, interior and architecture students from all over the world born from 1974 on.

The winning project will receive a prize of 5,000 euros and will be presented by Roca at the 100% Design Fair London 2009, an excellent opportunity for the project’s authors to make themselves known to designers, architects and companies of reference in the world of design.

The process of registration and presentation of projects will be conducted on-line via a specific Contest website www.jumpthegap.net

(All participants must submit their application to take part in the contest before December 31st.- Those who will have applied must submit their projects to the contest website before March 13th. The jury will decide the winning project in April and it will be announced and exhibited at the next edition of the 100% Design fair in London in September 2009. )